Jeff Squire is the founder of Bozeman Radon, a company focused on a reality many homeowners never see. Radon is invisible, naturally occurring, and highly dependent on geology and construction, yet long-term exposure inside a home can pose serious health risks. In this conversation, Jeff shares how his path through failed businesses, personal reckoning, and hard-earned lessons led him to build a company grounded in truth rather than image.
What begins as a discussion about radon mitigation becomes a deeper exploration of leadership, responsibility, and what it means to build something that genuinely serves people.
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Radon, Homes, and What Most People Miss
Radon enters homes through soil and negative pressure, and its concentration can vary dramatically between neighboring houses. Jeff explains why testing is the only reliable way to understand exposure and why a home’s construction matters more than assumptions about location.
Outside, radon dissipates quickly. Inside, long-term exposure can quietly accumulate without warning. Jeff emphasizes that mitigation is not about fear, but about awareness and taking responsibility for the spaces where people live and sleep.
Failure as the Foundation
Jeff’s early ventures were driven by ambition and the desire to be seen as successful. Growth came fast, but without systems or grounding, it eventually collapsed under its own weight.
Those failures became essential training. Through reflection and humility, Jeff learned that businesses built on image rarely last. What endures is clarity, discipline, and a willingness to confront uncomfortable truths.
Why Boring Is the Point
In Jeff’s view, the most trustworthy businesses are intentionally boring. Clear procedures, written standards, and repeatable systems create safety for clients and employees alike.
He challenges the idea that chaos and constant hustle define success. Stability, predictability, and accountability allow a company to operate without relying on personality or pressure, which ultimately protects both people and outcomes.
Leadership, Meaning, and Accountability
For Jeff, leadership is inseparable from personal responsibility. Business reveals strengths and weaknesses quickly, forcing owners to face themselves in real time.
By anchoring Bozeman Radon to a clear mission, protecting lives through proper mitigation, Jeff gives his team a sense of meaning beyond revenue. Purpose becomes the motivator, not fear or control.
Building for the Long Term
Every properly mitigated home protects not just current owners, but future families for decades to come. Jeff sees this long-term impact as the true value of the work.
Bozeman Radon is built to quietly do what needs to be done, without seeking applause. The goal is simple: leave homes safer than they were found and build a business that stands on integrity.
To learn more about Bozeman Radon and Jeff Squire’s work, visit bozemanradon.com.
To learn more about Mountain Mule Media and upcoming episodes, visit www.mountain-mule.com.
Mountain Mule Media is a production of Mountain Mule Transportation, connecting Montana businesses through authentic storytelling.
