Tim sits down with Amy McGann of Unbridled Form to talk about what it really means to build a brand. From websites to logos to storytelling, Amy helps business owners align their visuals and voice with the heart of their work—so everything from the first click to the final experience feels real, grounded, and memorable.
Click here to listen to the audio-only version on Spotify.
What’s a Brand Really Made Of?
Amy doesn’t just create websites or logos. She helps founders unearth the story behind their work—and build from there. That story becomes the backbone of their identity and influences how they speak, show up, and serve.
“It’s not just about standing out on price. It’s about creating something people can belong to.”
Whether you’re the face of your business or building a community-centered brand, Amy walks through the two major storytelling approaches and how each one can deepen connection.
From Story to Strategy
In the episode, Amy shares her creative process—from deep discovery to brand playlists. She explains the difference between branding and marketing, debunks some misconceptions, and even compares iconic examples like Subaru and Jeep to illustrate how two similar companies can build entirely different emotional landscapes.
“Branding is figuring out the story. Marketing is telling it.”
She also emphasizes the power of authentic expression in design and how even small touches—like music, language, and signage—can shape a more meaningful brand experience.
For Businesses With Depth
Amy’s clients are typically creatives, photographers, and entrepreneurs looking to go a level deeper with their presence. She works with those ready to invest in clarity, soul, and impact—not just aesthetics.
“If you want to be more than just a transaction, branding like this is the bridge.”
To learn more or grab her free brand storytelling guide, go to https://unbridledform.com/storytelling
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